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Press
8-30-2018
Trends im Marketing: Location Targeting schlägt künstliche Intelligenz
Von welchen Technologien profitiert digitale Werbung in diesem Jahr am meisten? Auch wenn künstliche Intelligenz eines der Buzzwords der Digitalbranche ist, sehen Marketingverantwortliche diesen Bereich nur auf Platz drei (37 Prozent) der wertbringenden Technologien.
Press
2-28-2018
Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
Press
2-6-2018
GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies
Media Mentions
1-30-2018
GroundTruth Wins Local Visionary Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category […]
Press
1-4-2018
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location […]
Media Mentions
1-4-2018
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.
Press
12-26-2017
GroundTruth Reports Strong H1 Momentum and 35% QoQ Revenue Growth as Global Demand for Location Data and Technology Rises
Marketers can now buy keyword-based mobile ads for 100 million locations worldwide
Media Mentions
12-16-2017
How GroundTruth Uses Location Data to Predict Behavior
I recently read that Amazon is branching outside of Seattle. But amidst the furor of cities vying to attract its […]
Media Mentions
12-14-2017
Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, […]
Media Mentions
11-30-2017
Tracking Millions of Car Shoppers Beneficial Yet Daunting
Opportunities abound for modern marketers using technology to track millions of consumers’ buying behaviors and target market to them accordingly. […]
Media Mentions
11-28-2017
How P & G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud
The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies […]
Media Mentions
11-9-2017
Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, […]