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GroundTruth‘s Standortdaten-Genauigkeit liegt bei 96,2 Prozent – verifiziert durch Numerator

GroundTruth gibt die Ergebnisse seines Audits zur Standortgenauigkeit 2020 bekannt. Diese zeigen, dass GroundTruth in der Lage ist, den physischen […]



Trends im Marketing: Location Targeting schlägt künstliche Intelligenz

Von welchen Technologien profitiert digitale Werbung in diesem Jahr am meisten? Auch wenn künstliche Intelligenz eines der Buzzwords der Digitalbranche ist, sehen Marketingverantwortliche diesen Bereich nur auf Platz drei (37 Prozent) der wertbringenden Technologien.



Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model

GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.



GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies

Media Mentions


GroundTruth Wins Local Visionary Award with Cost Per Visit

GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category […]



GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location […]

Media Mentions


GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales

Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.



GroundTruth Reports Strong H1 Momentum and 35% QoQ Revenue Growth as Global Demand for Location Data and Technology Rises

Marketers can now buy keyword-based mobile ads for 100 million locations worldwide

Media Mentions


How GroundTruth Uses Location Data to Predict Behavior

I recently read that Amazon is branching outside of Seattle. But amidst the furor of cities vying to attract its […]

Media Mentions


Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, […]

Media Mentions


Tracking Millions of Car Shoppers Beneficial Yet Daunting

Opportunities abound for modern marketers using technology to track millions of consumers’ buying behaviors and target market to them accordingly. […]

Media Mentions


How P & G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud

The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies […]